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When looking for a good digital marketing agency you want to consider several different things before hiring a company. 1. No Cookie-Cutter Packages We tell clients to be careful when a company only has 3 standard packages because it doesn’t seem like they are listening to, or understanding, you ...

After reading through this short blog, you’ll be able to perform a basic audit of your google Ads account. This is not a comprehensive audit, however, if you are paying for a PPC manager you will find out if it is worth it. We start with an explanation of the search terms report, how to grade it, an ...

1. Clicks Are Not Cheap, So Efficiency is Critical If you have tried PPC or talked to a lawyer friend about PPC, by now you know that it is not a cheap investment. It is likely one of the most expensive industries in all of PPC marketing. However, that doesn’t mean strong ROI is not possible. It is ...

Digital marketing is the complex process of using all types of internet advertising and marketing to deliver a message to the targeted audience. Digital marketing or Internet marketing is unique because there are countless ways to reach the same goal based on a client’s desires. There is no silver b ...

What is SEO? SEO, or Search Engine Optimization, is the deliberate act of improving the way that a website is indexed by search engines and driving higher ranking, increased visibility, and traffic to a specific website. When you make a search on a search engine, it’s obvious that some websites ran ...

With many businesses still using a lot of traditional advertising in their marketing mix, we wanted to provide a few reasons why digital should gradually become the majority of your advertising budget. With return on investment of 20x possible for many niches, business owners are becoming aware of a ...