Companies are constantly looking for a quick way to get more leads and win over new customers. Despite all the marketing tools and opportunities brought by the internet, many businesses are practically invisible to their target prospects. However, this is where PPC marketing can quickly make you visible, stand out, and win business. If you don’t have a website or your web presence is poor, it can take a long time to gain visibility and customers with SEO. This makes it a long, uphill battle to build a strong presence that will bring in significant revenue and ROI. Most people don’t want to wait. Everyone wants to see quick results, as well as long term results. That is exactly what hiring Blue Farm Digital Marketing as your PPC marketing services agency can do. Oftentimes, our clients get leads the first day that we launch a new PPC campaign. We can do this because we have an intimate knowledge of the paid search environment. We’re experienced with PPC marketing services and know exactly which keywords and searches will generate the best results, and start your campaign off with positive ROI. In addition, we’re highly skilled at creating PPC landing pages that convert like crazy on desktop and mobile, so you always see good conversion rates.
Why Does Your Brand Need PPC Marketing Services?
PPC marketing is a highly efficient and profitable digital marketing strategy when done properly. It allows you to systematically increase your traffic, sales volume, customer lifetime value, and cost per sale. Experienced and data-focused PPC marketing services allow you to have opportunities to gain new customers and increase revenue that you never would have experienced on your own. You can target people based on age, gender, household income, interests, behaviors, keywords, time of day, device, and so much more. All of these options in a seasoned PPC manager’s hands results in more revenue for your business from your digital marketing investment.
Why is PPC Marketing a Good investment?
Ninety-seven percent of consumers today go online to find local products and services. On average, for every $1 dollar spent on Google $2 is generated in return. With experienced management that number can climb to $10+ in revenue for every $1 spent on PPC ads, a 1,000% return. The main reason PPC marketing can be so valuable is that a huge amount of clicks go to the top 3 positions on Google Search. In fact, up to 46% of all clicks go to the top 3 positions, and a whopping 95.3% of clicks go to the top 4 results. In addition, PPC visitors are 50% more likely to purchase something than organic visitors according to Unbounce. Knowing this, it is clear to see that PPC is a digital strategy your brand can’t ignore. Even small investments at the local level can pay large dividends when you target the right searches.
If you forgo PPC advertising for your brand, you will lose out on a huge amount of business. Not only that, your competitors will be gaining market share and slowly squeeze you out over time. You need to invest to build a foundation that you can grow from. Here are several more facts about why PPC marketing is so vital to getting your customers attention:
- 40% of store purchases start online
- 97% of consumers go online to find local products and services
- 66% of buyer-intent keywords are paid clicks
- There are 160 billion+ monthly Google searches
- 75% of people that click on ads say said search ads make it easier to find the information they’re looking for. (Search Engine Land, 2019)
- 90% of online users trust reviews (Google)
- Consumers who clicked on an advertiser’s Google search ad prior to visiting a store spend over 10% more, on average (Google)
- 60% of consumers click on mobile ads at least weekly (Business Wire, 2018)
There are literally billions of people with access to the internet in 2020 and the power of digital marketing is becoming apparent. Whether it’s Paid Search or Paid Social media, PPC advertising is a critical part of any successful digital marketing strategy in 2021 and beyond. It is more important than ever that you begin investing now to build a reliable campaign that will ensure growth for years to come.
What Exactly is Pay Per Click Marketing?
Pay Per Click is a digital marketing model in which an advertiser pays a publisher for each click based on the amount an advertiser is willing to to pay (bid) for a click. It is conducted via a live auction where multiple advertisers compete for placements on publisher websites. It allows advertisers to pay for prime placement on high-quality websites to generate positive business outcomes.
When PPC comes to mind everyone immediately thinks of Google Ads. It is the largest ad network around, but there are many other platforms that utilize the Pay-Per-Click model. Examples of platforms using the PPC model are YouTube, Bing, Facebook, Pinterest, LinkedIn, and Reddit. The advantage of PPC is that you can run ads across multiple platforms while reaching a highly targeted audience. This combination of targeting ability with personalized messaging can grow businesses very quickly.
How Does PPC Marketing work?
A PPC platform is a ‘live auction’ where advertisers compete for position by constantly optimizing their marketing campaign’s bidding strategy, ad copy, keywords, audiences, and website content. When website users click on an ad, the publisher website charges them an amount for each click. Constant adjusting and optimization is required to get the most out of your PPC advertising. When advertisers both bid on the same keyword, their final ad positioning is determined by bid amount, click-through-rate, quality score and many other factors. The advertiser with the best-combined total score will rank higher.
One thing to highlight with PPC is that bid (amount you’re willing to pay per click) and click-through-rate do not ultimately determine if you are placed number 1 or not. Quality score takes into account many factors such as page relevancy, page load speed, user experience, and content. A great quality score can help to level the playing field for small, local advertisers who may not have as large of a budget as a national brand.
Where Do You Buy PPC Traffic?
There are several big PPC platforms; Google Ads, Facebook Ads, Bing, Pinterest, Amazon, etc.. These are the most popular PPC networks used to create complex PPC digital advertising campaigns. Each pay-per-click digital advertising network is inherently complex for new users. Understanding and implementing the best strategies is a full time job and key to profitable advertising.
Types of PPC Ads
As you can tell, PPC is a rather complex topic. There are so many things to consider and learn about. Now that you’ve learned what it is, it’s time to talk about PPC ads themselves. There are many different types of ads and purposes of each type of ad. Each can do very well when used correctly, but none is a silver bullet in every scenario.
Search advertising is one of the most highly effective and widely used forms of PPC marketing. It allows you to target based on a user’s search intent. When you can target your advertisements based on what someone intends to do, you can see massive payoffs.
Display ads are great because of their wide reach. Google display ads have the potential to reach over 90 percent of all internet users. The ads appear on over 3 million websites that partner with Google in exchange by hosting the ads. Display ads let you utilize photos and rich text to capture your audience’s attention.
Paid social media ads appear across social platforms like Facebook, Instagram, LinkedIn, Twitter, and Pinterest. You can target your audiences by age, gender, interests, behaviors, hobbies, device and more. With video and image ads and a variety of ad formats to choose, this is a great way to impress and influence your audience with vibrant creative.
Remarketing ads are one of the highest ROI PPC campaigns that you can run. They allow you to run ads to people who have already visited your website and influence them to convert. It is extremely efficient because you are able to run highly effective remarketing ads on Google Display and Social Media, which are much cheaper than Google Search.
Google Shopping Ads:
Google Shopping ads are best for eCommerce clients with a large amount of products on their website. Shopping ads allow you to showcase your products with carousel images at the top of search results for relevant low-funnel searches. Highly-optimized and quality images are essential for success with Google Shopping.
Youtube ads are extremely versatile. You can optimize for low funnel and high funnel business goals. For example, Youtube lead form ads can be used to generate many high-quality leads, and Youtube in-stream video ads are obviously great for brand awareness. There are many opportunities if you’re willing to invest in the creative needed for a highly successful Youtube campaign.
Gmail ads are a great way to reach people when they are in a different mindset than someone browsing the web or searching on Google. These ads are highly effective in remarketing campaigns as we already know these people are interested in your products/services. Not to mention, these ads have an interstitial pop-up that allows customers to call you directly from the ad.
Local Services Ads:
Using a pay per lead model, local services ads are great at showing up for low funnel searches. This ad type is only available for certain industries. We are equipped to manage these campaigns and help you take advantage of this relatively new PPC ad type.
Facebook Product Ads:
Social media is highly effective for brick and mortar retail and eCommerce brands. Facebook Product Ads (FPAs) allow businesses to generate brand awareness, increase online sales, and influence store visits. We have managed campaigns in the past that drove 3,000% return on ad spend. Our Facebook Shopping experts know exactly how to leverage Facebook Ads for your store.
What are the Benefits of PPC Marketing?
PPC advertising is one of the fastest ways to get more customers for your business. You can get immediate results on the first day of launching a campaign. This usually happens in niches that we have vast experience in. Otherwise, you can expect 1-2 months of testing & learning before we’re able to really ramp up your profits.
Show Up Above Organic Results
Paying for quality clicks at the top of search engines is a sure way to get improved brand awareness and leads. PPC advertising allows absolute control over the performance of your campaigns.
PPC marketing allows you the utmost control over the type of traffic that you receive. Serving targeted messaging to users based on age, gender, device, income, interests, location, language, and more allow for extremely high ROI.
Easy To Start
There are low barriers to entry with PPC marketing. We can build landing pages, launch a campaign, and generate quality leads within 14 days.
We provide clients with reports that track leads, sales, ROI and more from your paid ads. You will have a dashboard that you can access at any time. You will always be able to verify the results of our efforts.
Consistent & Scalable
Results from PPC advertising can be easily increased with a healthy campaign. This is one of the major benefits to PPC marketing. If you are generating $9,000 revenue from $1,000 in ad spend, you could generate significantly more by increasing the budget and scale of the campaign in multiple ways.
There are some landing pages and words that simply do not resonate with some people. PPC advertising allows you to test all variables in your campaign and improve performance with statistical significance, not blind guesses.
PPC campaigns are beautiful for businesses that have seasonal peaks. They allow you to really ramp up efforts for a short period and generate a return on your money. After your season is over you can quickly turn them down to normal levels.
Common Challenges Businesses Face Without a PPC Marketing Agency:
Managing PPC campaigns while running a business of any size is no easy task. There are so many other high level decisions that must be made and acted on that are more valuable than burying your nose in PPC data. Does it make sense for you to be managing your employees or learning how to optimize all parts of a PPC campaign? Would you earn more revenue focusing on bringing in new customers or optimizing your landing pages? Not to mention if PPC is not interesting to you, you could easily find yourself behind advances in technology and strategies. Ad platforms like Google & Facebook are constantly changing and you need to stay ahead of the game to maintain peak performance and ROI from your ad budget.
Alternatively, it may seem like a good idea to pay Google to run Google Ads Express (otherwise known as “Smart” Campaigns) for you since you don’t have the time or know-how to build a professional campaign. However, we highly recommend against a campaign that is automated, and run by the same ad platform that is charging your credit card. One hundred percent automated campaigns lack the human touch often needed to achieve maximum results.
The display network may seem like a place to get cheap clicks. But, if those $0.25 clicks never convert, what is the point? You could be getting clicks from bots or devices that have been programmed to behave like humans to commit click fraud.
Unprofitable Clicks (low quality)
It can be difficult to tell what a user’s search intent truly is and what part of the funnel it falls into. We are experienced at this, and know exactly which clicks are ready to convert into customers.
Overpaying for Clicks
It can be easy to over bid and pay too much for clicks when you start to see your competitors show up above you. This is natural for a business owner, but oftentimes doesn’t give you the highest ROI.
Unable to Keep Up With PPC Changes
PPC marketing is a constantly changing industry. Every 3 months it seems like there is a new feature or tool that you need to learn how to take advantage of. This is where we take care of much of the heavy lifting so your campaigns stay at peak performance.
Inexperienced Team Members
It’s a tall task to expect your in-house marketer to be an expert in SEO, PPC, Social Media, Email marketing, and Website Management. We have multiple experts in each area that manage client campaigns so you know you that are getting expert help each step of the way.
Difficulty Tracking Results
Proving that results and strategies work is one of the most critical pieces of PPC marketing. If it didn’t work, why should we keep doing it? It’s often difficult for businesses to know whether their marketing dollars are being put to good use. For us, we love proving the results and ROI down the $0.01 each month so you can be happy about your investment.
Have you tried PPC in the past and had a bad experience on your own or with another marketing agency? We get it. Many of our clients have had bad experiences, but are now believers in what PPC can do for their businesses. Call us today for a free consultation. With Blue Farm Digital Marketing managing your campaigns, you can be sure you’ll get a positive return.
Not Sure Where to Start When it Comes to Your PPC Marketing?
We are here to help all businesses generate a positive ROI from their campaigns. Contact us today so schedule a digital marketing consultation. We’ll help you figure out your PPC strategy. During our call we discuss your business so we have all the information we need to meet your expectations. After that we will combine all that we have learned with our PPC marketing expertise to drive maximum returns.
PPC or SEO: Which is the Best Digital Strategy for Your Business?
SEO is a highly effective way to get high quality organic traffic, build awareness, and establish a solid online reputation for your business. Unfortunately, SEO takes time and you need to be patient to get results. You can’t build a site and get ranked in 7 days. It can take months and years to increase your rank to #1, if you get there at all.
Because you must be patient, many business owners opt for a combination of the two, focusing more heavily on PPC while still supporting a viable, long term SEO strategy. If you have a deadline and need to generate revenue this quarter, PPC marketing is your best option.
Pay Per Click marketing is one of the fastest ways that a business can generate more leads, sales, and brand awareness from their website. PPC advertising allows you to choose and bid on the best keywords for your business, and show up at the top of search engines when users make specific searches. This gives even small businesses the chance to compete and win business from much, much larger companies. If you use the correct keywords, ad copy, landing pages, and ppc marketing agency, your business can quickly gain new customers that you never would have had previously.
For example, let’s pretend you are a local HVAC company. You have a website, but you haven’t invested the money to improve your SEO rankings. You want to generate new business over the summer because that is peak season for you. This is a perfect time to run a PPC campaign because you don’t have time for SEO and you need to get high-quality traffic and leads today.
Leverage PPC Marketing & Digital Marketing Opportunities
Blue Farm Digital Marketing is a trusted PPC agency with a Google Partner distinction. We have mastered PPC advertising and how it works for businesses. Our PPC specialists are able to make your PPC campaign work with any other marketing efforts that you currently have, ensuring a cohesive marketing experience across marketing mediums. If you are still unsure about how we can help your PPC marketing, schedule a no-pressure consultation to learn more about PPC and how we might help.
What is Search Engine Marketing (SEM)?
Search engine marketing is a digital marketing strategy used to improve a company’s presence and brand awareness on search engines. It is similar to PPC marketing, except it only speaks to advertising on search engines like Google and Bing. The purpose is to pay for clicks and traffic from search engines to increase sales for the advertiser.
Search engine marketing used to refer to SEO and PPC marketing. However, search engine marketing today is associated with PPC advertising on search engines, and SEO refers to only organic search engine efforts. In short, PPC marketing encompasses all types of PPC advertising (display, social, etc.) and search engine marketing is associated specifically with PPC ads on search engines.
How Does SEM work?
SEM works very similar to how search engines work naturally, except you are paying to leverage the algorithm for clicks and business outcomes. The idea is to use revenue-generating keywords to target your ads that appear at the top of search results; a user would search, click the ad, go to your ad’s landing page, and become a lead or sale. Keyword targeting is the foundation of search engine marketing and research is critical to driving a successful SEM campaign. Knowing how to identify revenue-generating keywords is no easy task. It takes a solid understanding of how people use search engines to know which keywords are “buying” terms and which ones are “browsing” terms. In addition to keyword targeting you can also target by household income, gender, interests, behaviors, device type, time of day, day of week, location & more.
As a Google Partner PPC agency, we understand the nuances of each major SEM platform; Google & Bing. Our experience allows us to regularly generate leads & sales on day one of a campaign because we have an integral understanding of SEM and what drives positive outcomes. Other than experience, we also leverage our ability to conduct advanced keyword research and analysis in a given market area. We’re able to observe your competitors’ advertising in your market and create a custom plan that will ensure results for your business.
Why is SEM important in Digital Marketing Strategy?
Search engine marketing is important because it covers a wide range of paid advertising strategies that take place on search engines to help improve your brand awareness and increase sales. Different strategies work well for different goals, and it’s critical to have a well rounded approach for your business. Before we build anything, we take time to understand your market before we craft a winning strategy.
Our PPC specialists allow you to:
- Win new business in new markets
- Get leads quickly and consistently
- Generate Immediate ROI
- Improve Lead Quality
- Increase Your Investment
- Win business from competitors’ keywords
- Increase traffic
- efficiently reach your ideal customers
PPC Marketing Services
Keyword Research & Analysis
Keyword research requires you to develop an understanding for a new market and come up with a strategy that will position a client for success. Our experience allows us to find the best keywords that are highly likely to generate immediate ROI for your business. From there, we scale what is working and consistently improve your campaign performance.
Landing Page Optimization
Campaign optimization is important, but landing page optimization is just as important. A poor quality landing page will ruin any chance of making a return on ad spend. We utilize software that allows us to build highly-influential landing pages that make people convert for your business. In some cases, we’ve improved client conversion rates by over 100%.
Let us handle your PPC ads and drive immediate leads to your business. It’s not uncommon for our PPC experts to generate qualified leads on day 1. We take care of everything and build campaigns from the ground up, ensuring a custom campaign for your market that will be successful. Choose us to handle your campaigns and you will get custom PPC management that fits your budget.
Paid Search Advertising
A/B testing is vital in professional PPC management. We run AB tests to determine which landing pages, ads, headlines, images, etc. are better at driving positive business outcomes. After testing we implement the best of each test in your PPC campaigns. This allows us to consistently outperform your competitors and regularly improve performance.
Conversion Rate Optimization
Systematically improve your volume of conversions over time. Our pay per click agency works to create persuasive ad copy, influential landing pages, and AB testing to increase your return on advertising. Reach out today to speak with our PPC specialists and learn more about how we can help you get maximum ROI.
Google & Bing Ads
Generate high quality traffic and leads from the two largest search engines, Google & Bing. Google Ads allows our team to get traffic and leads from the best quality customers in your market. We’re able to garner valuable leads and return on investment in weeks, not months like many agencies will tell you PPC requires.
Social Media Advertising
With billions of users, social media advertising is an important area to invest. We’ll help you get on the right platforms and reach your target market, increasing brand awareness & lead volume. Our social media specialist will help you find the right audiences and utilize the best combination of video, images, and text in your ads.
Remarketing ads are important to regain leads that did not convert on their first visit to your website or landing page. We’ll help you properly segment and advertise to repeat visitors so you can get the optimal return on investment. It’s easy to annoy (and overspend) customers with PPC remarketing, we’ll make sure that doesn’t happen.
Much cheaper and efficient than TV advertising, YouTube allows businesses the ability to target highly precise customers based on interests, behaviors, and even website visitor retargeting. If you are currently spending any money on TV ads, YouTube is a critical area that you should be taking advantage of. Also, YouTube is still fairly affordable.
Why Choose Blue Farm Digital to Manage your PPC Marketing?
Blue Farm Digital Marketing is a full service digital agency and Google Partner certified. We have years of experience managing budgets from $1,000/month up to $800,000 per month across many industries. Whether you need a new ad account set up and monthly management, or need to audit and improve a mature account; we can confidently and expertly manage your PPC marketing to reach your business goals.
We do not build cookie-cutter PPC campaigns, and take the time to understand each client before building their campaigns. All of our campaigns are built and managed by Google Ads certified professionals. Google has recognized us as a Google Partner because we regularly exceed their performance benchmarks for our clients. Google Partner performance benchmarks are based on client retention, overall performance, total spend managed, and having Google Ads Certified PPC managers.
Scope of PPC Services
We will observe all of your competitors advertising in your market and create a custom plan that will ensure the best results for your business.
You need a comprehensive digital customer acquisition strategy that is both predictable and scalable. We will provide you with a complete strategy outlining our recommended techniques for reaching your ideal audience and quickly converting them into high-quality leads and sales.
We run PPC campaigns to drive strong return on investment. We will track all leads & sales from your paid ads. At the end of each month or quarter, we can then associate the leads & sales from paid advertising with new customers so you can easily realize your ROI.
PPC Campaign Setup & Execution
Campaigns will be structured into specific ad groups, allowing us to organize ads and keywords in a way that has been proven to drive high performance for service businesses.
We will create ads based on the content of the website as well as any specific verbiage you would like us to mention. All ads will be created in a way that generates high CTRs and below average CPCs. Before launching the campaign, all ads will be submitted for final review and approval.
Campaign management is time-consuming and tedious work in order to maintain performance each month. On a daily, weekly, and monthly basis, we will manage and continually optimize campaigns, including but not limited to keyword bid optimization, adding negative keywords, text & display ad optimization, adding/removing target keywords, excluding poor quality websites from remarketing campaigns, landing page optimization to improve quality score, and more.
You will be provided a real-time dashboard that shows up-to-the-minute performance in your ad account based on a selected date range.
CallRail is a 3rd party software that we use to track the source of each lead generated from your landing pages each month. We will be able to track all forms and phone calls with details on each lead. All lead information can be found in the ads reporting dashboard.
This can be done by Blue Farm staff or the client. To verify ROI, we need to cross-reference all leads generated by PPC with all new clients generated in a given time period. After calculating the total number of leads that generated a client, you can calculate the true ROI from Google Ads.