Blue Farm Digital Marketing agency provides customized SEO services for businesses that are looking to increase search engine traffic, leads, and overall sales over a long term period. SEO services are not a short term solution to increase your sales. It will not happen overnight, but it is worth the time and effort. It is a long-term strategy that leverages search engines into generating more traffic & sales for a specific website. It is also not a one-time silver-bullet. For maximum results SEO is supplemented with other marketing strategies to create a full digital marketing campaign. Additionally, there are certain red flags to look out for. Some strategies in SEO can hurt your ranking and traffic, and others will improve your ranking and traffic. There are also strategies that are considered “black-hat” or unethical, and they should be avoided, unless you want to be severely hurt by it later. You need to be careful when choosing who will manage your SEO campaign. It’s best to rely on a trusted ‘white-hat’ expert with a proven track record to handle your SEO efforts. To ensure results for our SEO clients, we rely on a proven 3-Pronged Approach. Read more about our 3-Pronged Approach below.
Proven SEO Strategy
3-Pronged Approach to Search Engine Success
1. Google My Business
A well optimized Google My Business listing generates significant leads & organic traffic from the Google Maps ‘Snack Pack’ (3-Pack) which appears for many local Google searches. This is a critical area of search engine marketing and needs to be taken seriously. You must establish a strong, robust and consistent citation profile that will outweigh your local competitors. This is done by having a highly optimized listing, strong ranking signals from your website, and many good reviews.
2. SEO (Universal Results)
Long term, the links below ads and Google Maps on Google search engine result pages will generate the most traffic to your website. Visibility for a specific topic (examples: divorce lawyer, oral surgeon, commercial cleaning, HVAC repair, car dealership, etc.) can be achieved by creating thoughtful website pages that meet a user’s search intent and relevant keyword phrase. Strong, unique content and authoritative domain backlinking are also vital.
3. PPC (Paid Search)
You can generate leads very quickly when done correctly, oftentimes the same day that a campaign starts. Entirely a pay to play model, and you must have a thorough understanding of the Google Ads platform to run a campaign without wasting a significant amount of your budget. Proper tracking is essential to proving return on investment from your ad campaigns. Enhances results from both Google My Business & SEO.
These 3 areas in a search engine are vital to success online. Our strategy combines all three areas and leverages them simultaneously for maximum Return-on-Investment.
Blue Farm’s SEO Service Expertise
We offer a wide variety of professional search engine optimization services as a full-service digital marketing company. We utilize only the best and long-term strategies that will ensure results for your business for years to come. This includes but is not limited to the following:
- Complete SEO Audit
- Custom SEO Campaign Strategy & Execution
- Evaluation of in-market competition
- On-Site SEO: Title tags, meta descriptions, alt tags, internal linking, URL optimization, etc.
- Keyword research and complete market analysis
- Experienced Link-Building Campaigns
- Distribution of articles across social media, & other promotional channels
- Google Analytics & Search Console Management
- Google My Business Management for Local SEO Dominance
- Universal Organic Link optimization to build long-term results (best when coupled with PPC advertising to get added lift from all efforts)
SEO Service Areas
Keyword Research & Strategy
Understanding each client’s niche and how to best leverage search engines for them is what we excel at. We will review your current search engine performance and conduct keyword research to strategically expand your organic impressions and traffic across Google & Bing.
Link Building Specialists
Backlinking is a critical aspect of growing your web presence, however, you need to be selective when building links. Not any link will help you, and many can actually hurt you. It is best to rely on a reputable company to help you generate these links properly. We have a team that are seasoned and will help you get the best links for your business type.
Technical SEO are smaller optimizations associated with your website. It includes, SSL, page speed, mobile-friendliness, duplicate content, structured data markup, & more. You will rank higher when these errors are fixed because it makes it easier for search engines to crawl and index your website. You can rely on our experts to make sure your technical SEO is optimized and up-to-date according to Google standards.
Local SEO is becoming extremely important given how much Google emphasizes Google My Business in local search results. With over 60% of local customers searching for local business online, it’s vital to have an optimized Google My Business listing and local service pages to rank consistently in your market. We take care of GMB optimization and local service page creation that helps increase your traffic from Google Maps & localized search traffic.
On-Page SEO refers to the web page and the search engine results page on Google & Bing. You need to optimize your page for title & description tags, images, content, inbound & outbound links, URL optimization, Click Through rate & more to have an impact on your traffic volume & quality.
Off page SEO is the optimization activities that happen away from your website and have a positive affect on your rankings. This includes having the fundamentals required to get the most out of off-page SEO as well as proper backlinking strategy. Our SEO specialists know how to properly research and scout out the best backlinks for all types of businesses. We’ve been known to increase traffic and lead volume by over 50%.
Franchise SEO is similar to local SEO, however it deals with multiple locations. Allow our experts to manage and optimize your many GMB listings, create local content for your locations, improve reviews & reputation, and drive more traffic & leads. We know how to efficiently and effectively manage large numbers of listings so you don’t need to waste your time and effort.
Generate higher quality traffic and more sales for eCommerce websites. We’ll help you optimize product pages, improve customer experience, increase positive reviews, & optimize your site for mobile experiences. We also manage eCommerce advertising and have driven ROAS of over 2,000%. Contact us today to chat about your eCommerce digital marketing needs.
What is SEO?
SEO is the process of improving your ranking, visibility, and traffic volume & quality via search engines like Google & Bing. When you search a phrase on a search engine, it’s obvious that some websites and businesses appear above others. It is highly advantageous to appear at the top of a search engine and is a coveted place to be. Businesses love to be here and are willing to pay for SEO services in order to get there over time; as the saying goes, “The best pace to hide a dead body is on page 2 of Google.” SEO works by optimizing and adjusting your online business presence in a way that search engines will favor showing your business over another business. To optimize your business for search engines, you need to constantly leverage all aspects of your online presence (website, bank links, listings, social media profiles, images, online behavior, and hundreds of other variables) to rank.
How Do Search Engines Work?
Search engines work by using a bot to “crawl” or index all web pages on the internet. All of these pages are then organized into a digital index. A search engine’s index is what allows them to immediately show the most relevant pages across the internet on the search engine results pages. For example, when a user searches on Google, Google checks it’s index and pulls the 10 best results and presents them on it’s search result pages. Conceptually it is this simple. However, there are complicated algorithms that manage this entire system across a large scale of millions of websites and there are hundreds of factors that weigh on your business’s ranking on Google and other search engines.
What Are the Benefits of SEO Services?
The benefits of SEO services are primarily time and lost business due to that wasted time. All of this equates to lost money. An SEO service removes all of this lost time and takes care of everything the proper way the first time, reducing any lost business from learning how to do SEO on your own.
Is SEO Worth The Investment?
SEO is absolutely worth it if you are focusing on relevant traffic and it is generating incremental sales for you. However, if you see you are getting more traffic, but your sales are staying the same it could be that you are getting irrelevant traffic that traffic that doesn’t want to buy from you. This is a scenario where more traffic can actually result in the same, or less, amount of sales. It could be that your current SEO manager is creating content on irrelevant, or non-buying keywords, and they are creating additional traffic without sales. It’s a way that some companies unethically pad their numbers to make it look like they are increasing your traffic, when in reality you are being played. This is one example of many possible issues with paying for SEO from a non-reputable company. Before you hire an SEO company, make sure you have done research about their reputation. Also ensure that they provide reports that are easy to understand. An agency shouldn’t need to provide ‘smoke and mirror’ reporting to keep clients.
Why Does Your Business Need SEO Services?
Businesses need SEO because, long-term, it will nearly always be more efficient & generate more traffic and sales than other traffic sources. If you want to be around in 10 or 20 years, you should start working on your SEO strategy now so you can have consistent organic traffic and leads. When you build up to a certain level with white-hat SEO, you become much more stable and ensure future success for years to come.
Why Do You Need An SEO Agency?
Whether you are starting a new website or you need to get more business to a current website, Google’s constantly changing algorithm makes getting results with search engine optimization a moving target. One year you are getting results, and then out of nowhere your traffic, leads, and sales take a big hit because Google changed its algorithm. We’ve seen it time and time again, and have helped companies dig out of slumps. You may not know how to get back to where you were (or want to be), but you do know that you are not showing up on search engines like you would like to.
Does any of this sound familiar?
- You aren’t being found where you were before.
- Your overall traffic has dropped.
- Your lead flow is down.
- Your new customers are trending down.
- You started a new website and need to get found on search engines quickly.
Our SEO experts have seen these scenarios over and over again and will help search engines find and rank your business with a stable, long-term strategy!
Why Hire Blue Farm Digital As Your SEO Agency?
Experienced SEO Specialists
Experience matters with SEO. We have experience managing SEO campaigns and growing businesses leads and revenue. Reading about strategy is much different than executing a strategy, monitoring and optimizing it over time. Our SEO specialists have years of experience and know what works and what doesn’t. They also keep up with industry trends, which change quickly in digital marketing.
There are 2 types of SEO, white-hat and black-hat. White-hat follows search engine policy and doesn’t risk your long term gains over potential short term benefits. Black-hat SEO on the other hand uses risky strategies and can put your business at risk of being blacklisted on Google, potentially losing hundreds of thousands or millions of dollars in future revenue.
You will never be just a client at Blue Farm. You are always treated as a partner, where success is mutually beneficial for both parties. We have SEO specialists who have experience helping businesses of all sizes generate continuous growth year over year. We believe that our success is dependent upon your success.
SEO strategy, and digital marketing as a whole, is ever-changing. It changes because search engines are constantly improving and changes are a must if they want to improve. This is why we continually learn and improve on existing strategies. We feel that we can never stop learning if we want to stay in business, which is why we place an emphasis on learning and personal growth.
Transparency & Trust
All relationships are built upon trust and meeting expectations. This is why all of our reporting is available in a dashboard 24/7 for you to review. We are also available during business hours to review dashboards and answer any questions you have. If at any time you feel confused or misled, we encourage a conversation and will show you how you can use the dashboard to verify that we are doing our job.
We do not like to make SEO management complicated for our clients. This is why you will have one point of contact that you can rely on to answer any questions as your campaign is active. This way, you build rapport and a working relationship with someone to help manage your ongoing SEO project.