What is SEO?

SEO, or Search Engine Optimization, is the deliberate act of improving the way that a website is indexed by search engines and driving higher ranking, increased visibility, and traffic to a specific website. When you make a search on a search engine, it’s obvious that some websites rank higher than others. This isn’t a random occurrence. Some websites rank above others because they have a superior SEO strategy that allows them to consistently outrank their competitors. The highest ranked businesses usually get the most traffic, leads, and sales from search engines. This is why SEO can be literally life-changing for businesses when they can rank in the top spots for long periods of time.

How Do Search Engines Work?

Search engines work by using an internet bot to “crawl” or index all web pages. All pages are then organized into an index. A search engine’s index is what allows the search engine algorithm to immediately show the most relevant pages across the internet on the search engine results pages. For example, when someone searches on Google, the algorithm checks the index and pulls the 10 best results and presents them on the search result pages. This is rather simple in concept. However, there are complicated algorithms that manage this entire system across a large scale of millions of websites and there are hundreds of factors that weigh on your business’s ranking on Google and other search engines. When you begin to think about the complexities related to the algorithm, search engines are a very impressive tool for everyone.

To optimize your business for search engines, you need to constantly leverage all aspects of your online presence (website pages, bank links, listings, social media profiles, images, online behavior, and hundreds of other variables).

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