Social media marketing has become a vital channel to maintain connection with existing customers and gain new customers using complex digital ad campaigns and organic outreach. With expert social media marketing services, you can quickly grow your brand presence, reputation, and revenue with organic and paid social media strategies. However, if you are unsure of which strategies to use, you’ll quickly waste time and money. It can take years to learn how to professionally plan, execute, manage and analyze your social media marketing campaigns.
If you are a small-medium business, franchise, or Ecommerce company in need of help marketing yourself on social media, Blue Farm Digital Marketing is here to help you with organic and paid social media campaigns to ensure you have a cohesive, profitable social media marketing strategy. Read more about social media marketing services, fundamentals, and strategies below.
Social Media Marketing – A Critical Component of Digital Marketing
Social media marketing is more and more critical for businesses to have each and every year. It is a great complement to PPC, SEO and other digital marketing efforts. A proper social media campaign can really bolster an existing digital campaign to bring massive results. Social media marketing can send signals to search engines and can have a positive influence on your SEO & paid search campaigns. Social media shouldn’t just be thought of as an optional part of digital marketing. It is a critical and large part of the digital landscape and should be taken seriously in your approach to marketing your business.
What is Social Media Marketing?
Social media marketing is a digital marketing channel that utilizes different social media platforms to increase brand presence, customer engagement, and revenue. Common social media platforms include Facebook, Instagram, Pinterest, LinkedIn, and Youtube. Using social media allows small and large businesses to reach new audiences that they likely would not reach on traditional marketing channels.
When creating and managing a social media marketing campaign it is important to focus on efficiency and ROI. The goal is to generate engagement, but at the end of the day increasing revenue is the entire point of marketing. Whether you are running an organic or paid ad campaign, you need to be able to measure the effectiveness of your efforts.
Social Media Marketing Fundamentals
Social media has become a widespread phenomenon in the last 15 years, and is a huge advantage for businesses that are able to leverage it. The amount of attention and focus given to social media platforms by the general public is huge. It’s a great place for your brand to be as your prospective customers scroll through their social media feeds.
- Globally, nearly 5 Billion people use social media on a monthly basis.
- Over 300 million social media users were added in 2020
- Users spend an average of 2 hours and 30 minutes on social media every day.
- Social media continues to grow exponentially
With all of this time spent on their websites, social media platforms have a lot of user data at their fingertips. This is a bit creepy, but also big for your business. By using social media correctly, you can target people who are likely to be interested in your product at very efficient prices on organic and paid campaigns. This means more ROI and increased revenue. Each year it’s becoming more and more essential for businesses to take advantage of social media to compete in the marketplace.
Social Media Marketing Service Benefits
Social media marketing services have a ton of advantages for businesses of all sizes, from startups to large, established brands. A professional social media marketing strategy and campaign can result in more social media traffic, improved SEO results, increased social media engagement, more social media customers, and an improved brand presence across the web.
Below are some highlights about why you should invest in social media marketing services:
Better Visibility In Markets
Social media has become a big part of an average person’s daily life. People spend time on social media at work, at home, in line at the grocery check out, etc. With so much attention focused on social media it pays dividends to incorporate social media marketing into your digital marketing strategy. You’ll become more visible in your market and reach audiences who are in-market for your product/service that you likely haven’t been reaching with other marketing methods.
Help Your SEO With Social Activity
Many don’t yet realize that social media activity can be helpful in supporting search engine rankings on Google and Bing. Both of these search engines embed social media updates, profiles, and even comments for various social media platforms like Facebook, Twitter, Instagram, YouTube, and LinkedIn. The more active your profile and engagement is compared to competitors, the more likely you are to get more traffic and leads from search engines than them, all other things being equal.
Target High-Value Audiences
The quality and accuracy of Facebook Ads targeting is why Facebook is such a massive and profitable company. Nearly all of their revenue is generated from ads. This tells you a lot about how valuable Facebook Ads, and social media ads in general, can be to businesses. The fact that the user data is so accurate is what allows you to target people based on behaviors, interests, topics, relationship status, pregnancy status, age, gender, and more. This combined with great ads and creative are what drives high returns.
Find New Customers & Audiences
With clean and quality audiences to target on social media, it’s a great place to efficiently test and learn more about new audiences in order to grow your market share. Some audiences will inevitably be better than others, so it’s important to monitor and make adjustments when necessary. Discovering new social media audiences will result in larger market share and increased revenue opportunities.
Claim Control Over Your Brand
Our experience with social media marketing allows us to create custom plans to meet your needs and budget requirements. You will have complete control over brand image and monthly budget while we handle execution and management of your social media marketing strategy. If there is anything that you would like adjusted to fit your brand better, we can accommodate immediately.
Build Trust In Your Community
Social media is very personal, so it’s important to build trust in the community when people think of or find your brand. You can do this by becoming a business that is an educational resource, story teller, and engaging. When producing content client testimonials, case studies, before and afters, etc. can help to build trust in your brand. Over time this builds healthy, long lasting customer relationships.
Many Platforms to Reach Customers
Not everyone frequents the same social media platforms. This is why you need to have cross-platform marketing in place and reach people on multiple platforms, and those who move between platforms. We have the team and tools to build a robust organic and paid social media marketing campaign that will maximize reach and return across multiple channels. We support Facebook, Instagram, YouTube, Pinterest, & Twitter accounts.
Track Your Investment
All social media marketing ad platforms have intelligent tracking solutions (pixels) that you can add to your website and landing pages. This allows for complete tracking of all valuable actions on your website or app. Tracking is essential to any marketing campaign and we do not recommend advertising without adding a pixel to your website or app. These pixels also allow for optimization of your campaigns and help the algorithm better target users to reach your goals.
Highly Efficient When Done Correctly
Social media can be deceivingly simple. It’s not that complex to just post some stuff on social media, boost a few posts and then call it a day. However, that’s not social media marketing with a purpose. We provide solutions to businesses who are serious about driving maximum revenue from their social channels. We analyze organic and paid campaigns and then routinely optimize and improve to increase revenue results.
Maximize ROI In Your Market
Advertising and marketing on social media is incredibly cost effective. You can run ads that reach thousands of users in your ideal audience for very low prices. When you compare the total reach, results and cost of a social media ad campaign it’s hard to compete, other than Google Search. Contact Blue Farm Digital Marketing today to maximize your return with our social media marketing services!
How Social Media Marketing Works
Social media marketing is made of 2 major areas, social media management and social media advertising. Both are important in their own way, and complement each other. This is why it’s best to include the 2 into one campaign to maintain cohesion in the messaging.
Social Media Management
Social media management involves the process of creating content, writing posts, and scheduling those posts organically across social media platforms. It also includes analyzing and learning from old posts to improve upon overall organic social media performance. If certain types of posts are doing well, it’s highly important to know and learn about this to leverage in the future. We use a variety of social media tools to help us monitor and schedule social media posts.
Social Media Advertising
Social media advertising is the process of creating ads that target a specific audience to generate a desired result. Ideally, it is a constantly improving, profitable, and repeatable system. The goal should be to drive specific actions on your website or landing pages. Desired business actions could range from clicking the “Add to Cart” button to scheduling an appointment. Professional social media strategy places your ads in front of the right people at the right moment to drive the most return on your investment.
Why Social Media Advertising is Important
Organic reach is constantly declining as revenue and profits are front of mind for big social media giants and their stockholders. This is why it’s critical to have a knowledgeable and efficient team handling your ad campaigns. When an algorithm update happens it won’t sink your business and you’ll always have an efficient, scalable source of leads to harvest from paid ads.
Advantages of Social Media Advertising
Social Media Advertising allows you to create a virtually endless supply of new customers. This isn’t something anyone can do, but if you understand how social media advertising works you can drastically increase your lead generation and client acquisition.
5 Key Advantages:
- Endless Prospecting Opportunities
- Find New Interested Audiences
- Promote Your Services
- Retarget To Warm Audiences
- Generate Net-New Customers
Social Media Marketing Services by Blue Farm Digital Marketing
Social Media Advertising
Our social media advertising team works with businesses of all sizes and has experience to manage campaigns from $500 up to $800,000 per month. We have the strategies and understanding of social media ad platforms which allows us to efficiently create, manage, and optimize social media ads to improve lead flow and increase sales.
Social Media Management
Our social media management team works together with our social media ads specialists to deliver a truly cohesive campaign across organic and paid social media channels. This helps maintain a clear message, increase trust, and improves brand recognition. Our work doesn;t stop there. We also monitor performance and drive additional engagement, followers, website traffic, and customers.
Ecommerce Social Media Advertising
Managing an Ecommerce ad campaign is much different than generating leads for local businesses. Ecommerce websites need visitors to take out their credit card and purchase, not just provide simple lead information. We understand this and have the experience and strategies to drive massive results for Ecommerce businesses.
Ecommerce Social Media Management
Managing a social media store and knowing how to drive sales from organic posts is much different than normal social media management. We have specialists with Ecommerce experience who know what creative and message types typically drive the best performance. We also continually test and learn to improve ROI.
Social Media Platforms We Advertise & Market On
Facebook is one of the most popular social media platforms. It is highly effective and efficient to run ads when done professionally. Flood your business with leads today with our Facebook marketing services. We can help you create a strategy, plan, and budget that fits your needs. Our social media team will bring you more exposure, engagement, leads, and sales from your investment.
Nurture new customers and create your own community through Instagram social media marketing. Instagram is extremely visually-oriented, and our specialists help you find a social media image that fits your business and meets your goals. We are able to help you grow your following, increase engagement, and grow your sales with paid and organic promotion.
YouTube
Most people don’t realize that YouTube is the second largest search engine in the world, right behind Google. As the most visited video search engine with YouTube videos reaching over 90% of the US market each year. It’s no wonder that it’s a great place to target and reach your ideal customers. It’s also highly effective with video views as just a few pennies per view.
Described by some as a cross between Google, YouTube, and Instagram, Pinterest is a relatively new kid on the block in the social media marketing world. However, that doesn’t mean it should be ignored. Pinterest can drive massive returns for Ecommerce brands, especially brands for women. Schedule a call today to discover how we can help you drive results with Pinterest social media marketing.
Why Hire Blue Farm Digital Marketing for Your Social Media Marketing Needs?
Blue Farm Digital Marketing provides professional social media marketing services, and has Facebook Blueprint-Certified Ad managers with experience managing ad budgets from $500/month up to $800,000/month. We can also handle your organic posting and strategy and increase follower growth & engagement. It doesn’t matter if you are a local Tampa business, regional business, or a US-based Ecommerce retailer, Blue Farm has the ability to increase your social media influence and sales.
We do not build package campaigns for each client. We sit down and get to know your business, your goals, and your available resources. Only then can we construct a social media marketing services plan that will meet your needs and reach your goals.
Data-Driven Focus
Social media marketing isn’t just pretty pictures and emojis. You need to analyze what is doing well, find out why, scale what works, then repeat. We’re data-driven in our social media strategy because it provides our clients’ with the highest return on investment possible.
Expert Solutions
Our founder has experience managing multi-million dollar per year social media ad budgets. Our team has the tools and skills to manage your organic content effectively. This combination allows us to provide high quality social media marketing services that generate strong ROI.
Competitive Pricing
Our founder has small business family roots and understands how much affordable social media marketing services can benefit a business. That is why we are efficient in our operations and pass on that efficiency in our prices.
Superior Customer Service
Call, text or email us 7 days a week with any questions you have. We’ll get back to you within 24 hours. You’re not just a client when you work with Blue Farm Digital Marketing, we understand how important your business is.
In-depth, Understandable Reports
Get transparent reports that show major Key Performance Indicators for all of your social media campaigns. Our custom client dashboard shows you exactly what you need to know about the high-level performance of your digital marketing campaigns.
Digital Specialists
We have social media specialists in organic and paid strategy and can leverage multiple social media platforms to your benefit. Contact us today to learn more about our social media marketing services!
Scope of Social Media Marketing Services
Research
We will observe all of your competitors advertising in your market and create a custom plan that will ensure the best results for your business.
Social Media Strategy
You need a comprehensive social media customer acquisition strategy that is both predictable and scalable. We will provide you with a complete strategy outlining our recommended techniques for reaching your ideal audience and quickly converting them into high-quality leads and sales.
Measurement
We run social media campaigns to drive strong return on investment. We will track all leads & sales from your paid ads. At the end of each month or quarter, we can then associate the leads & sales from paid advertising with new customers so you can easily realize your ROI.
Social Media Marketing Campaign Setup & Execution
Campaign Structure
Campaigns will be structured into specific ad sets, allowing us to organize ads and audiences in a way that has been proven to drive high performance.
Social Media Ads
We will create ads based on the content of the website as well as any specific verbiage you would like us to mention. All ads will be created in a way that generates high CTRs and below average CPCs. Before launching the campaign, all ads will be submitted for final review and approval.
Campaign Management
Campaign management is time-consuming and tedious work in order to maintain performance each month. On a daily, weekly, and monthly basis, we will manage and continually optimize campaigns.
Social Media Marketing Reporting
Ads Reporting
You will be provided a real-time dashboard that shows up-to-the-minute performance in your ad account based on a selected date range.
Lead Reporting
CallRail is a 3rd party software that we use to track the source of each lead generated from your landing pages each month. We will be able to track all forms and phone calls with details on each lead. All lead information can be found in the ads reporting dashboard.
ROI Verification
This can be done by Blue Farm staff or the client. To verify ROI, we need to cross-reference all leads generated by social media ads with all new customers generated in a given time period. After calculating the total number of leads that generated a customer, you can calculate the true ROI from social media.
