Online MS in Digital Marketing and Analytics

Online MS in Digital Marketing and Analytics provides you with the comprehensive knowledge needed to succeed in today’s competitive digital landscape. You’ll study topics like big data, social media analytics, marketing automation systems, and user interface design. You’ll also gain certifications from top digital platforms and complete interactive assignments and projects. You’ll leave this online degree program with the tools to be an asset in the job market. To learn more, read this article.


Developing a data-driven marketing strategy

There are many aspects to a data-driven marketing strategy, but it’s not enough to simply track user behavior. You also need to integrate data into your creative and media strategy. Different marketing channels require different kinds of creative, so you’ll need to integrate data into your creative. Even a single creative can come in several different formats. A few of the more notable examples of data-driven marketing strategy include:


To learn more about how to implement a data-driven marketing strategy, check out this list of resources: Annalect, a connected system of data and analytics, and, a leading business magazine. Both companies focus on business information and share their data. As part of their research, they’ve put together a comprehensive guide to the data-driven marketing strategy. Read the article to learn more.


Using analytics to improve churn rates

Analyzing churn rates can help you develop more targeted marketing campaigns. By using data from your analytics program to identify the demographics of your most valuable customers, you can target marketing efforts to this group. You can even analyze customer cohorts to see what groups are most likely to disengage and unsubscribe. For instance, you can use the data to identify what features your most valuable customers are not using. If you can determine which groups are at a higher risk for unsubscription, you can tailor your marketing and customer-care efforts to them.


For instance, you may define churn as customers who have not visited your store for 90 days or who haven’t bought anything from your store in 45 days. You can also define churn as a function of probability of returning, such as a decay or survival function. Churn can also be calculated by dividing customers into buckets by profitability or likelihood to repurchase. Next post.


Implementing analytics

The purpose of implementing analytics in digital marketing is to better understand how your customers behave. Analytics help marketers make better decisions and plan better campaigns. With this information, marketers can see which marketing channels are working better and which ones aren’t. Once you understand your customers’ habits and preferences, you can tweak your marketing campaigns to make them more effective. In addition to guiding your marketing strategy, digital analytics can help you increase sales by identifying where your marketing dollars are being spent.


When used properly, digital marketing analytics can reveal important information that can improve performance and optimize marketing efforts across multiple channels. For example, if you run a music streaming service, you can use your website’s analytics to identify friction points and determine which products and services perform best. With data like this, you can personalize your offerings and anticipate future trends. As a result, you’ll see more targeted traffic and improve your digital marketing efforts. Continue reading about Tampa.